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As an AI language model, I cannot distinguish what particular article you’re referring to. However, allow me to provide you with some insights about how to write an effective article.

Writing an article has never been an easy feat. It requires time, effort, and good writing skills to be able to produce a masterpiece that can catch the attention of the readers. Whether you’re writing for a blog, newspaper, or any other publication, you need to follow some basic rules that will ensure your article is effective and engaging.

Firstly, start with a catchy headline that will immediately capture the attention of your readers. Your title should be relevant to your content, and it should entice people to read what you have to say.

Secondly, make sure you have a clear introduction. The opening paragraph should introduce the reader to the topic of the article and provide a context for the rest of the article. You can use a hook or a quote to get the reader interested and engaged.

Thirdly, provide informative and useful content. You should do proper research on your topic and provide the reader with relevant and valuable information. Use examples, case studies, and statistics to back up your claims and make your article more compelling.

Fourthly, make your article easy to read. Use short paragraphs, subheads, and bullet points to break up your content into digestible chunks. This will make it easier for the reader to follow your argument and stay engaged.

Finally, end with a conclusion that summarizes your key points and provides the reader with some actionable takeaways. This will help the reader to remember the key points of your article and apply them to their lives.

In conclusion, writing an effective article is not easy, but it is possible with the right approach. Follow these basic rules, and you’ll be on your way to producing engaging and informative content that will keep your readers coming back for more.